Sony Shares Slump, Not reacting to the recession in time.

Sony shares fell 5.9 percent to their lowest total in a week in Tokyo trading.

The platform holder's share price slumped after financial services group Credit Suisse cut its investment rating on Sony, citing a loss of competitiveness.

Credit Suisse said that the company needs to buck up its ideas if it's to stay competitive with the likes of Nintendo and Apple.

"We believe fundamental changes to its business structure are necessary," one of the group's analysts told Bloomberg.

"Compared to its peers both at home and overseas, Sony has been slow to react to the current [financial] crisis."

The news comes shortly after Sony was forced to axe thousands of jobs as part of restructuring efforts.

Still, it could be worse for Sony. At least its not done a Woolworths.